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Research papers

Re-evaluating the importance of time

This paper is mainly philosophical in nature. It shows that there are a number of concepts within the theory - and application - of evolutionarybiology that can provide insight into some of the problems of brand management in a dynamic environment....

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Martin Oxley
Company: Ipsos MRBI
September 1, 1998
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Citation

Oxley, M. (1998a, September 01). Re-evaluating the importance of time. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/re-evaluating-the-importance-of-time